Why Consumer Behavior Is So Important In Marketing

Why Consumer Behavior Is So Important In Marketing In general terms, consumer behavior is a psychologically based study of how individuals make buying decisions and what motivates them to make a purchase. several facets of consumer behavior exist, such as: how a consumer feels about certain brands, products, or services. what motivates a consumer to pick one product over another and why. Offering a great product or service is a good start to building a business, but it isn’t enough to sustain long term sales. if you really want to make a splash in the market and set up your business for continuing success, the number one thing you can do is to make your customers feel like you really “get” them – to know the value and the importance of understanding consumer behavior.

Why Consumer Behavior Is So Important In Marketing вђ Plerdy Consumer behavior can make or break b2c companies, alter buying trends, and give established companies new market share. the study of consumer behavior emphasizes understanding the customer experience (cx). harnessing those insights enables your business to develop new strategies, helping consumers solve their problems with your products and. Consumer behavior is the series of behaviors or patterns that consumers follow before making a purchase. it starts when the consumer becomes aware of a need or desire for a product, then concludes with the purchase transaction. you can also count repeat purchases under the umbrella of consumer behavior. There are four main types of consumer behaviour: complex buying behaviour. this is when the consumer is highly involved with the purchase and when there are significant differences between brands. for example, investing in real estate or buying a car requires in depth research and consideration. dissonance reducing buying behaviour. Consumer behavior is a set of processes and patterns that influence the decision to buy a certain product. it is a complex phenomenon involving economic, psychological, and emotional factors that lead to a certain consumer decision. therefore behavior is an important marketing concept, giving companies insight into their sales growth.