Brandz Top 50 Most Valuable Latin American Brands The brand footprint report is kantar´s worldpanel annual ranking of the most chosen fmcg brands. for the 12th time in latam, it employs a unique metric known. The top 10 brands get close to consumers by developing an in depth understanding of nuances in shopper behaviour and circumstances so they can stay relevant to their evolving needs. enlarge image global or regional, big or small latam’s most chosen brands share not only the same pressures and struggles, but a winning formula for growth.
Discover The 10 Most Influential Brands In Latam Portada The top 10 have remained consistently strong over many years, with coca cola continuing its reign as the most chosen brand in latam. time and time again, these brands get close to consumers in the region, developing the in depth understanding of nuances in behaviour and circumstances necessary to stay relevant to evolving needs. Throughout brand footprint’s first decade of life, one factor remained consistent: the top 25 most chosen latam brands grew their consumer reach points (crps) year after year. in 2022 however, for the first time, the total number of crps has declined, by 2.4% – a result of inflation and changes in shopper behaviour. With an overall brand value increase of 38%, the latin american retail sector has outperformed all other categories in the 2020 brandztm top 50 most valuable latin american brands report, launched today by wpp and kantar. the huge growth in retail compares to just 2.6% growth in value of the overall brandztm latam ranking this year. According to the study, coca cola reigns steady for the seventh year in a row as the world’s most chosen brand, purchased over 5.9 billion times. stepping on its heels are colgate, the only brand chosen by more than half of the world’s population (6 out of 10 households globally), and maggi, raising consumer’s choice up to 7%.
юааbrandюаб Footprint 2023 Latin Americaтащs юааmostюаб юааchosenюаб юааbrandsюаб юааbrandюаб With an overall brand value increase of 38%, the latin american retail sector has outperformed all other categories in the 2020 brandztm top 50 most valuable latin american brands report, launched today by wpp and kantar. the huge growth in retail compares to just 2.6% growth in value of the overall brandztm latam ranking this year. According to the study, coca cola reigns steady for the seventh year in a row as the world’s most chosen brand, purchased over 5.9 billion times. stepping on its heels are colgate, the only brand chosen by more than half of the world’s population (6 out of 10 households globally), and maggi, raising consumer’s choice up to 7%. In this webinar, we go through this year's most important findings, including: • get a sneak peek at our hotly anticipated brand rankings and hot lists, which will highlight the winners and the challengers in this dynamic environment. • discover the profound changes influencing consumer behaviour. • learn how local brands are increasingly. Mexico: most chosen fmcg brands 2023. published by p. navarro villa, jul 18, 2024. in 2023, coca cola was the most popular fmcg brand among mexican consumers, with more than 1.1 billion consumer.
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