The Digital Future Of Consumer Packaged Goods Companies Mckinsey

The Digital Future Of Consumer Packaged Goods Companies Mckinsey The digital future of consumer packaged goods companies | mckinsey. article (pdf 64 kb) while e commerce has disrupted retail with vibrant new marketplaces and shopping tools, one sector was for a long time blissfully above the blast area: consumer packaged goods (cpg). in fact, cpg had so few online competitors that in 2013, online accounted. The digital future of manufacturing consumer packaged goods | mckinsey. article (6 pages) last year, in collaboration with the world economic forum, we identified four durable shifts emerging from the unprecedented disruptions sweeping the world, with deep implications in manufacturing and supply chain. agility and customer centricity.

The Digital Future Of Consumer Packaged Goods Companies Mckinsey Mckinsey on consumer and retail podcast: insights from experts on business and management. mckinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer goods industries. hear about the immediate and longer term moves that matter most for business success. Global consumer goods industry growth was 5 percent at the turn of the century. in recent years, it has dropped to almost zero. looking forward, our forecasting indicates that consumer goods growth will rebound to an inflation adjusted 3–5 percent, which is half of what it was in era 1. cpgs now need to work much harder to generate growth. Our analysis of digital and ai maturity has shown that cpg companies are among the poorest performers, while retailers are near the top (exhibit 1). 1. 1. this halting progress is all the more frustrating and worrisome in view of the huge value at stake. we analyzed the potential of digital and ai transformations to drive top and bottom line. Supply chain and operations have been less of a focus for their digital efforts, but recently, leading consumer goods companies have started to explore the use of digital solutions in manufacturing processes. this is a natural development; industry 4.0 —the digitization of the entire manufacturing value chain—is slowly becoming a reality. 1.

The Digital Future Of Manufacturing Consumer Packaged Goods Mckinse Our analysis of digital and ai maturity has shown that cpg companies are among the poorest performers, while retailers are near the top (exhibit 1). 1. 1. this halting progress is all the more frustrating and worrisome in view of the huge value at stake. we analyzed the potential of digital and ai transformations to drive top and bottom line. Supply chain and operations have been less of a focus for their digital efforts, but recently, leading consumer goods companies have started to explore the use of digital solutions in manufacturing processes. this is a natural development; industry 4.0 —the digitization of the entire manufacturing value chain—is slowly becoming a reality. 1. Similarly, traditional consumer goods companies should consider creating platforms of products, services, and experiences that aggregate or connect customers around brands. companies historically defined by the products they sell or consume can now rethink their value creation models, leveraging more direct relationships with consumers and new. Trends that will shape the consumer goods industry through this filtering process, we identified five trends that are both highly probable and likely to have large impact on industry profits (exhibit 3): a billion new middle class consumers in emerging markets the rise of the digital consumer the shift to value.