4 Types Of Market Segmentation Bases Of Consumer Market Segmentation The 4 main types of segmentation variables include demographic, geographic, psychographic, and behavioral traits. for example, if you were to segment your audience based on their zip code, you would be using the geographic variable. in order to create an effective marketing strategy, it’s important to segment your audience. 1) demographic segmentation. demographic segmentation is one of the most standard types of market segmentation. segments are created based on observable or reported customer data pertaining to the individual consumer such as age, gender, and race. other segmentation demographic traits include:.
Succeed In Saas By Understanding The Types Of Customers And Customer Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better understand the target audience. by understanding your market segments, you can leverage this targeting in product, sales, and marketing strategies. First, the company segments its markets according to global geographic segmentation—the americas, china, and asia pacific and europe, the middle east, and africa. 5 each of these segments is then subject to sub segmentation in order to cater to markets that share cultural preferences. Examples of psychographic segmentation in marketing. businesses that deal with luxury items such as certain cars, clothing, and jewelry. certain products appeal to individuals who have a specific lifestyle such as vegetarians or pescatarians. some products appeal to individuals who belong to a particular social class. Market segmentation is the practice of grouping customers together based on shared characteristics — including demographic information or common interests and needs. it’s a strategy for dividing a large, broader target audience into specific groups to create tailored and personalized marketing campaigns.
Common Variables Of Market Segmentation For Consumer Market Download Examples of psychographic segmentation in marketing. businesses that deal with luxury items such as certain cars, clothing, and jewelry. certain products appeal to individuals who have a specific lifestyle such as vegetarians or pescatarians. some products appeal to individuals who belong to a particular social class. Market segmentation is the practice of grouping customers together based on shared characteristics — including demographic information or common interests and needs. it’s a strategy for dividing a large, broader target audience into specific groups to create tailored and personalized marketing campaigns. First, the company segments its markets according to global geographic segmentation—the americas, china, and asia pacific and europe, the middle east, and africa. 5 each of these segments is then subject to sub segmentation in order to cater to markets that share cultural preferences. for example, in china, where tea tends to be the beverage. Market segmentation is an extension of market research that seeks to identify targeted groups of consumers to tailor products and branding in a way that is attractive to the group. the objective.
Comments are closed.