Marketing Insights Understanding Trends To Drive Results Essentially, marketing insights translate big data into meaningful information that you can use to inform decisions and drive better results. the insights you uncover provide: actionable information on customer behavior. emerging trends in the marketplace. industry wide changes. you can divide marketing insights into two types: data driven. Discover the latest marketing insights, trends, strategies and best practices. learn how to optimize your marketing processes and practices to drive better results. prepare, plan, and execute your marketing plans using gartner’s actionable insights and expert guidance.
Marketing Insights Trends To Drive Results Our most recent social selling survey found that 87% of marketers say it’s effective, and 59% report driving more social sales than in past years. currently, 27% of marketers use social selling tools, 23% leverage influencer marketing, and 22% use social media dms for customer service. No. 2: by 2026, 80% of creative talent will use genai daily, allowing for more strategic work, resulting in increased spending on creative. the impact: the use of genai in marketing will enable the faster development of more creative variations for hypertargeted, personalized experiences. managing this will increase cmo spending on agency and. A property and casualty insurance company in the united states increased marketing productivity by more than 15 percent each year from 2009 to 2012. the company was able to keep marketing spending flat over this period, even as related spending across the industry grew by 62 percent. as the chief marketing officer put it, “marketing analytics. Turning marketing insights into action is more than just crunching numbers or analyzing data points. insights are a broader view or perspective of the research in question and how it relates to the world around us. the process of researching, collecting and leveraging such information will drive better results. essentially, marketing insights translate big data into meaningful information that.
Marketing Insights Trends To Drive Results A property and casualty insurance company in the united states increased marketing productivity by more than 15 percent each year from 2009 to 2012. the company was able to keep marketing spending flat over this period, even as related spending across the industry grew by 62 percent. as the chief marketing officer put it, “marketing analytics. Turning marketing insights into action is more than just crunching numbers or analyzing data points. insights are a broader view or perspective of the research in question and how it relates to the world around us. the process of researching, collecting and leveraging such information will drive better results. essentially, marketing insights translate big data into meaningful information that. 3. digital analytics. analytics suites can tell you how many people engaged with a digital campaign on social, who opened a marketing email, and how much traffic each section of your site receives. but to fully understand how successful your marketing efforts are, you’ll need to engage in some data science to find the stories in the numbers. Direct traffic: on the rise, contributing 22% of website traffic, up from 15% in 2019. social media: a steep decline from 7% in 2019 to just 2% in 2023. paid media: also down, from 10% in 2019 to 3% in 2023. email: following the trend, down from 10% in 2019 to just 3% in 2023. what this means for marketers:.
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