Illustrations Of A High Involvement Product And B Low Involvement Many products that are typically high involvement such as automobiles may use more personal selling to answer consumers’ questions. brand names can also be very important regardless of the consumer’s level of purchasing involvement. consider a low versus high involvement decision—say, purchasing a tube of toothpaste versus a new car. High involvement decisions are those that are important to the buyer. these decisions are closely tied to the consumer’s ego and self image. they also involve some risk to the consumer. this may include financial risk (highly priced items), social risk (products that are important to the peer group), or psychological risk (the wrong decision.
3 2 Low Involvement Versus High Involvement Buying Decisions And The Low involvement decisions aren’t necessarily products purchased on impulse, although they can be. by contrast, high involvement decisions carry a higher risk to buyers if they fail, are complex, and or have high price tags. a car, a house, and an insurance policy are examples. these items are not purchased often but are relevant and important. High involvement products are those that represents the consumer’s personality, status and justifying lifestyle; for example, buying a home theatre. by contrast, low involvement products are those that reflect routine purchase decisions; for example, buying a candy or an ice cream. features characteristics of high involvement products: 1. Products that are typically high involvement such as cars may use more personal selling to answer consumers’ questions. brand names can also be very important regardless of the consumer’s level of purchasing involvement. consider a low versus high involvement decision, for example, purchasing a tube of toothpaste versus a new car. Low involvement products are, however, inexpensive and pose a low risk to the buyer if she makes a mistake by purchasing them. consumers often engage in routine response behavior when they buy low involvement products—that is, they make automatic purchase decisions based on limited information or information they have gathered in the past.
Illustrations Of A High Involvement Product And B Low Involvement Products that are typically high involvement such as cars may use more personal selling to answer consumers’ questions. brand names can also be very important regardless of the consumer’s level of purchasing involvement. consider a low versus high involvement decision, for example, purchasing a tube of toothpaste versus a new car. Low involvement products are, however, inexpensive and pose a low risk to the buyer if she makes a mistake by purchasing them. consumers often engage in routine response behavior when they buy low involvement products—that is, they make automatic purchase decisions based on limited information or information they have gathered in the past. Explain the different buying processes for low involvement and high involvement decisions. in our discussion of the consumer decision process, we noted that not all purchasing decisions go through all six stages of the process. some consumer decisions are quick and easy, requiring little if any focused attention. others can be long, involved. High involvement decisions are those that are important to the buyer. these decisions are closely tied to the consumer’s ego and self image. they also involve some risk to the consumer. this may include financial risk (highly priced items), social risk (products that are important to the peer group), or psychological risk (the wrong decision.
4 Types Of Consumer Products With Examples Explain the different buying processes for low involvement and high involvement decisions. in our discussion of the consumer decision process, we noted that not all purchasing decisions go through all six stages of the process. some consumer decisions are quick and easy, requiring little if any focused attention. others can be long, involved. High involvement decisions are those that are important to the buyer. these decisions are closely tied to the consumer’s ego and self image. they also involve some risk to the consumer. this may include financial risk (highly priced items), social risk (products that are important to the peer group), or psychological risk (the wrong decision.
Low Vs High Involvement Products
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