30 Influencer Marketing Statistics You Should Know 2024 2. ai integration in influencer marketing. • trend: ai is rapidly becoming integral to influencer marketing strategies, enhancing efficiency, personalization, and content creation. • key stats: • 54.8% of marketers view ai favorably or highly favorably for enhancing efficiency (july 2024). If video is more your speed, watch our free on demand webinar to hear industry leaders discuss their influencer marketing predictions. sign up now! table of contents. #1: brands go all in on tiktok. #2: linkedinfluencers take off. #3: ai influencers enter the chat. #4: brands invest in employee "influencers". #5: exclusive content.
Influencer Marketing Market Size 2024 With that in mind, here are seven influencer marketing trends you need to keep an eye on throughout the rest of 2024: 1. nano influencers are on the rise. it may seem best to team up with celebrity social personalities to achieve your influencer marketing goals, but that’s not necessarily the case. Survey methodology. influencer marketing expected to be worth $24 billion by the end of 2024. sizeable increase in content in recent years, rate increasing after covid lull. an increasing majority have a standalone budget for content marketing. nearly 2 3 of respondents felt the impact of 2023’s macroeconomic woes. Here’s a deeper dive into the most pivotal trends and challenges shaping influencer marketing in 2024. the rising power of ai in influencer marketing. ai is transforming influencer marketing at a rapid pace, fundamentally altering how brands identify, engage, and collaborate with influencers. One influencer, eilidh moffat, focuses on skin care for the over 40 crowd and saw her following increase by 841% in 2023. the same goes for other influencer niches, like travel (niching down from.
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