Generative Ai Steals Show At Cannes 2023 And Excites Marketers Bloomberg June 27, 2023 at 1:00 am pdt. listen. 6:15. gary vaynerchuk, the internet marketer and hype man, has never met a trend he didn’t love. after pumping up crypto subcrazes such as web3 and nfts, he. The release of consumer focused artificial intelligencetools such as chatgpt and google’s bard is set to fuel a decade long boom that grows the market for generative ai to an estimated $1.3.
Generative Ai Steals Show At Cannes 2023 And Excites Ma New york, june 01, 2023 — with the influx of consumer generative ai programs like google’s bard and openai’s chatgpt, the generative ai market is poised to explode, growing to $1.3 trillion. In this article, we share five creative themes that marketers can take from this year’s cannes lions’ expert talks and award winning work, to propel their brands and businesses forward. 1. creative must be effective. under the current economic pressures, many marketers invest in performance marketing tactics to deliver short term sales. For more, see “the economic potential of generative ai: the next productivity frontier,” mckinsey, june 14, 2023. the productivity of marketing alone due to gen ai could increase between 5 and 15 percent of total marketing spend, worth about $463 billion annually. change is coming, and companies that sit on the sidelines risk being left behind. Generative ai can empower marketers to automate various aspects of content creation, saving time and resources for faster time to market. from generating social media posts and blog articles to.
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