Factors Influencing Consumer Behaviour Luke Mcgrath Figure 3.6 personal factors influencing consumer purchasing behavior (cc by 4.0; rice university & openstax) age is a major factor that influences buying behavior because consumer needs and wants change with age. your buying habits as a teenager or twentysomething are likely to be vastly different from your buying habits in middle age and beyond. The second example is how the notion of consumer “knowledge” is described as something that influences consumer behaviour. it is straightforward to think that all kinds of knowledge influence consumer behaviour. however, in marketing textbooks, the examples refer to the knowledge of certain brands. 5.2.2. suggestions.
Factors Influencing Consumer Behaviour Luke Mcgrath Out of all these needs, the basic needs and security needs take a position above all other needs. hence basic needs and data security needs have the power to motivate a consumer to buy products and services. ii. perception. consumer perception is a major factor that influences consumer behavior. Key takeaway. situational influences are temporary conditions that affect how buyers behave. they include physical factors such as a store’s buying locations, layout, music, lighting, and even scent. companies try to make the physical factors in which consumers shop as favorable as possible. The dynamics of consumer behaviour are intricately linked with a multitude of factors that span cultural, social, personal, psychological, economic, and technological realms. understanding these factors is essential for businesses seeking to navigate the complexities of consumer preferences and decision making processes. Social influence is widely documented in consumer research, especially in the consumer behavior context, as one of the most critical factors that can change individuals' behavior significantly (deutsch and gerard, 1955, park and lessig, 1977, bearden et al., 1989, hsu and lu, 2004, kulviwat et al., 2009).
Factors Influencing Consumer Behaviour Luke Mcgrath The dynamics of consumer behaviour are intricately linked with a multitude of factors that span cultural, social, personal, psychological, economic, and technological realms. understanding these factors is essential for businesses seeking to navigate the complexities of consumer preferences and decision making processes. Social influence is widely documented in consumer research, especially in the consumer behavior context, as one of the most critical factors that can change individuals' behavior significantly (deutsch and gerard, 1955, park and lessig, 1977, bearden et al., 1989, hsu and lu, 2004, kulviwat et al., 2009). While some influences may be temporary and others are long lasting, different factors can affect how buyers behave. these factors may influence you to make a purchase, buy additional products, or buy nothing at all. figure 3.6 – influences on consumer behaviour‡ joanne mcneish, ryerson university cc by nc 4.0 external factors situational. Behavioral science tells us that identifying consumers’ new beliefs, habits, and “peak moments” is central to driving behavioral change. five actions can help companies influence consumer behavior for the longer term: reinforce positive new beliefs. shape emerging habits with new offerings. sustain new habits, using contextual cues.
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