Consumers And Artificial Intelligence An Experiential Perspective

Consumers And Artificial Intelligence An Experiential Perspective Jm Artificial intelligence (ai) helps companies offer important benefits to consumers, such as health monitoring with wearable devices, advice with recommender systems, peace of mind with smart household products, and convenience with voice activated virtual assistants. Lemon and verhoef 2016). our framework is built on four. experiences that reflect how consumers interact with the four. ai capabilities (figure 1). this experiential perspective helps. shed light.

Consumers And Artificial Intelligence An Experiential Perspective For example, as consumers come to understand ai as an independent intelligence operating in the marketplace to whom they can delegate tasks and with whom they can interact, marketplace metacognition and social intelligence (wright 2002) theory can be leveraged to better understand the theories consumers have about how ai “thinks” (its. Artificial intelligence (ai) helps companies offer important benefits to consumers, such as health monitoring with wearable devices, advice with recommender systems, peace of mind with smart household products, and convenience with voice activated virtual assistants. however, although ai can be seen as a neutral tool to be evaluated on efficiency and accuracy, this approach does not consider. The authors build on and integrate sociological and psychological scholarship to examine some of the costs consumers experience in their interactions with ai and identify four types of consumer experiences with ai. artificial intelligence (ai) helps companies offer important benefits to consumers, such as health monitoring with wearable devices, advice with recommender systems, peace of mind. In doing so, we identify four types of consumer experiences with ai: (1) data capture, (2) classification, (3) delegation, and (4) social. this approach allows us to discuss policy and managerial avenues to address the ways in which consumers may fail to experience value in organizations’ investments into ai and to lay out an agenda for.