Buying Behavior What It Is Complete Guide Questionpro Consumer behavior is the study of how individuals select, purchase, use, and dispose of goods and services, reflecting their needs, desires, and aspirations. this multifaceted concept blends elements from psychology, sociology, social anthropology, and economics. it’s not just about what consumers buy, but also why they buy it, how they use. As illustrated in the model shown in figure 3.2, consumer buying behavior is based on stimuli coming from a variety of sources—from marketers in terms of the 4ps (product, price, promotion, and place), as well as from environmental stimuli, such as economic factors, legal political factors, and technological and cultural factors.
What Are Factors That Influence Consumer Buying Behaviour And Type Of Consumer behavior. consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many. This page titled 3.1: understanding consumer markets and buying behavior is shared under a cc by 4.0 license and was authored, remixed, and or curated by openstax via source content that was edited to the style and standards of the libretexts platform. consumer buying behavior refers to the decisions and actions people undertake to buy products. Personal factors that impact consumer buying behavior. personal factors, such as your occupation, age and life cycle stage, economic situation, lifestyle, and personality and self concept also play a major role in your buying behavior (refer to figure 3.6). let’s examine each of these in more detail. Key takeaway. situational influences are temporary conditions that affect how buyers behave. they include physical factors such as a store’s buying locations, layout, music, lighting, and even scent. companies try to make the physical factors in which consumers shop as favorable as possible.
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