5 Best Integrated Marketing Communication Examples Brandongaille 5. fedex and the mail. one of the simplest imc campaigns is also the best. in 2011, fedex launched a marketing campaign that focused on two distinct outreach methods: direct mail and email. the message was to tell people that solutions matter. As you will see from the following examples, not only is it possible, but it can be extremely profitable when it is successful. 1. create an emotional connection. you’ve still got to tell your story in order to relate to your prospects and customers. the best stories to tell are authentic and from the heart.
5 Best Integrated Marketing Communication Examples Brandongaille 2. apple: shot on iphone. channels: , television, social media. apple‘s "shot on iphone" campaign is one of my favorite examples of integrated marketing. the company finds new ways to show the quality of its phone’s cameras and features. the campaign includes: advertisements filmed entirely with an iphone. Each of these components is an independent marketing strategy and a part of the overall marketing strategy. here are these top 5 marketing communication strategy examples.< з> advertising in integrated marketing communication strategy. traditional and digital yet impactful, advertising remains a cornerstone of imc. Examples of integrated marketing communication campaigns 1. coca cola share a coke campaign. coca cola’s “share a coke” campaign is a prime example of integrated marketing communication. coca cola created a personal connection with consumers by printing popular names and phrases on its products instead of the logo. The 5 elements of integrated marketing communications. integrated marketing communications is a holistic approach that combines various elements to deliver a consistent brand message. these elements make up the foundation of imc. a business that strikes a balance between these core elements can make its messaging impactful for the audience.
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