13 Performance Metrics You Need To Know About Your Website Youtube 1. watch time. watch time is the total amount of minutes viewers have spent watching your videos. it’s a key metric because ’s algorithm presumes that a higher watch time indicates an engaging video, so it elevates videos and channels with higher watch times in the search results and recommendations section. analytics also include demographic information about your audience, so you can understand who your subscribers are and produce content that speaks directly to their wants and needs. #1 analytics tool for growth. beautiful reports. clear data. actionable insights to help you grow faster.
Youtube Analytics 13 Metrics That Really Matter Zorka Agency 2. subscriber gains and losses by video. seth kravitz of phlearn commands a channel with 1.7 million subscribers, so we were anxious to hear kravitz’s take on the most important kpi on the channel. “just looking at overall subscriber gains and losses, isn’t useful. 4. audience retention. use this metric to understand how well a video retains viewers over time by measuring the average percentage of a video that viewers watch. will also present this data across a benchmark of all other videos on the platform of a similar running time. Here's how to do it: step 1: login to your account. step 2: click your profile icon in the upper right corner. step 3: select studio. step 4: select analytics from the left hand menu. now, you can choose between overview, content, audience, and research, depending on the information you're looking for. Even if you're not a data scientist, here are the metrics you should keep an eye on: total number of views. impressions and click through rate (ctr) average view duration. traffic sources. returning viewers, unique viewers, and subscribers. other content your audience watches. audience demographics. watch time for subscribers.
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